Public Relations

When developing PR campaigns, we take our clients' business objective as our starting point. What is the question behind the question. Once we have that in focus, we can jointly devise and execute a good PR campaign. We are proud of our track-record in achieving a lot of media attention for our clients.

Achieving media attention and thus greater visibility for our clients can be done in various ways. By means of a guerrilla action or PR stunt, for example, in which we seek out the edges. The more playful the better! If we want to put a major social issue on the map and/or launch a PR campaign, we set up a major PR offensive. Our goal here is to make the news of the day, which often succeeds due to our successfully proven approach.

However, if a company or organization wants to continuously work on its visibility, then we develop a PR plan for an entire year, so that there are several moments per year when our client can be seen in the media. Here the power of repetition applies.

Through our extensive network that we have built over the past 20 years, we also know how to connect the right partners to us when the use of other specialties is requested such as press photography, online marketing and media buying.

We are proud that together with our press and partner network we now have several successful PR campaigns to our name!

Cases

News Releases

Our team

Madelon

Madelon de la Haije

Teammanager PR
Senior PR- & Communicatieadviseur

  • Knows how to get our clients in the media time and time again with a good PR strategy;
  • Ensures not only media coverage in traditional media and on radio and TV, but also uses her good contacts with various influencers;
  • Has been a valuable "Smithje" for almost 5 years and knows how to achieve much with her enthusiasm;
  • Obtained her Associate Degree Cross-media Communication from the Hogeschool Rotterdam in 2018.
Alexa

Alexa de Jong

PR & communications consultant

  • Has gained extensive experience in recent years as a journalist in the television industry at various production houses;
  • Has developed a great love for creating and telling the best possible and appropriate story per media target group;
  • Enjoys putting herself as an extension of the communications department of various industry organizations in the Netherlands;
  • Obtained her Bachelor's degree in Media, Information and Communication from the Hogeschool van Amsterdam in 2019.
Julia

Julia Schenk

PR & communications consultant

  • Has gained extensive experience in recent years as a Campaign Executive at a large media agency
  • Now puts her acquired knowledge of the media landscape to use as a Junior PR & Communications Advisor for various clients
  • Obtained her Master's degree in Language & Society (Linguistics) from the University of Amsterdam in 2023.
Zella

Zella Caprino

Junior PR & Communications Advisor

  • Has gained experience in recent years at a marketing communications and PR agency specializing in the food sector.
  • In addition, as a Social Media & Content Marketer, likes to show her creativity in creating new concepts to suit the client's needs and desires.
  • Is aware of the latest trends in the media landscape
  • Obtained her Bachelor of Creative Business from the Hogeschool van Amsterdam in 2024.